Behance
Brand Identity Coursework
I created this piece for my continuing education class called Brand Identity last semester. The assignment was to imagine a new brand identity for the Brooklyn Botantic Garden. One of the challeges I found with this project was that I really think the current brand for the BBG is really strong and quite fully realized. So what decided to do was make something that was, at least to me, a very different direction. I also wanted to push myself outside of my normal parameters with this class. I normally do a lot of design work that is very geometric and inorganic, so I attempted here to do something as organic as I could while still having a mature aesthetic.